Porto Seguro Institute
Technology for the education of underprivileged children
Context
The Instituto Porto Seguro is a non-profit organization of Porto Seguro focused on social activities. Their main project is Ação Educa, aimed at educating underprivileged children from 6 to 15 years old in the Campos Elíseos region of São Paulo, Brazil.
We were called to develop the donation and crowdfunding platform of the Porto Seguro Institute.
The challenge in this project was to create an internal platform for Porto Seguro, where the Institute would receive donations with credit card payments, bank slips, and payroll discounts.
In addition, we had to contemplate crowdfunding projects such as the purchase of sneakers for the Institute’s children, among others.
Goal
Foster the institute’s projects with revenue generated by the online platform
Problems / Challenges
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Payment gateway limitations
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Credit, Debit and Payroll Donations
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Focus on employees, consultants, brokers
Process
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User Journey
I did an analysis of the current journey of the types of users (employees, consultants, brokers) to understand the processes of different types of donation
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Qualitative research
I did interviews with potential users of the platform in order to understand what's the easiest way for a user to make a donation would be.
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Benchmarking
We evaluate references from other donation platforms, using contextual criteria for comparison and understanding what we could add and improve.
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Design Critiques
We did weekly Design Critiques to discuss the entire checkout flow.
Design Details
- Dynamic creation of crowdfunding campaigns
- Employee identification by CPF
- Responsive platform
